IB PLC Hero’s Foundation Kickstart is International Breweries PLC’s corporate social investment (CSI) initiative run by its subsidiary IB PLC Hero’s Foundation. It is aimed at instilling a culture of entrepreneurship among Nigerian youths by encouraging them to develop their big ideas into sustainable businesses or expand their existing businesses through the provision of material and financial support which include:
- Business development skill training
- Business mentoring and coaching
- Provision of grant for business start-up and or expansion
First launched in South Africa in 1995 as a poverty alleviation initiative, the programme has also been implemented in Botswana, Lesotho, Swaziland, and Tanzania.
The IB PLC Hero’s Foundation Kickstart programme is open only to Nigerians between the ages 18 to 35 who live and have their businesses in Abia, Anambra, Bayelsa, Benue, Delta, Ebonyi, Edo, Enugu, Imo and Rivers states.
The ultimate goal of the programme is helping to build a young prosperous society by helping to create a culture of entrepreneurship thereby reducing youth unemployment in Nigeria.