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MEDIA BRIEFING

First media briefing of SABMiller Hero’s Foundation Kickstart Programme held at Onitsha, Anambra State

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ANAMBRA ENDORSES SABMILLER HERO’S FOUNDATION PROGRAMME

ThisDay Live, Friday, March 18, 2016

The Anambra state government has given kudos to Onitsha-based Intafact Beverages Limited, a subsidiary of SABMiller, one of the world’s largest brewers for instituting the SABMiller Hero’s foundation programme, aimed at instilling the culture of entrepreneurship among the youth in the South-East zone of the country. The SAB Miller Hero’s foundation programme, which was launched in Anambra commercial centre, Onitsha is Intafact Beverages Limited corporate social investment initiative (CSII), to encourage the youth in the zone between the eyes of 18 and 35 to develop their big ideas into sustainable businesses or expand their existing businesses through the provision of material and financial support. Read more

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ANAMBRA STATE GOVERNMENT ENDORSES SABMILLER HERO’S FOUNDATION KICKSTART PROGRAMME

ANAMBRA STATE GOVERNMENT ENDORSES SABMILLER HERO’S FOUNDATION KICKSTART PROGRAMME

Onitsha: Tuesday, March 15, 2016

The Anambra State Government has commended the Intafact Beverages Limited a subsidiary of SABMiller, one of the world’s largest brewers, for establishing the SABMiller Hero’s Foundation Kickstart Programme. Speaking at the official launch of the programme, the Anambra State Commissioner for Youth Entrepreneurship and Sports Development Mr. Tony Nnachetta affirmed the readiness of the state government to partner with Intafact Beverages in realizing the objectives of the initiative

Welcoming guest at the launch the Chairman, of the Board of Trustees of SABMiller Hero’s Foundation, His Majesty, Nnaemeka Achebe, The Obi of Onitsha noted that the SABMiller company’s Hero’s Foundation Kickstart offers strong prospects for new ideas and job creation in Nigeria, which is in urgent need of multiple new investment platforms in view of the country’s dwindling fortunes from oil.

His Majesty went on to say that the Kickstart programme, is aimed at creating and developing a local culture of business entrepreneurship among young people in the South East of the country, by encouraging and promoting business skills, managerial awareness and material support, through training programs, mentorship and provision of business grants as start-up capital or expansion seed funding.

Local youth with bright business ideas will have an opportunity to turn these ideas into reality, which will in turn, will help reduce unemployment, by engaging them meaningfully through the entrepreneurship development programme.

Explaining the objectives behind the launch of the programme, the Obi said that SABMiller is focused on bringing fresh ideas and social upward mobility to millions of people all over the world who enjoy its drinks and beverages; adding that the company does business in a way that strives to improve the livelihoods of the local communities in which it operates.

“We know that many of the communities where we work face serious challenges in their environments and societies, which we share with them. We know that when local communities prosper, so do we. The SABMiller Hero’s Foundation Kickstart Programme is Intafact Beverage’s Corporate Social Initiative (CSI), and part of its ongoing commitment towards poverty alleviation and sustainable enterprise development in its areas of operation”, he added.

For his part, Otunba Michael Daramola, Country Corporate Affairs and Strategy Director for SABMiller Nigeria, and Trustee, SABMiller Hero’s Foundation, explained that the programme was launched in South Africa in 1995, as a poverty alleviation scheme; adding that it has now evolved into a ideas competition platform to help develop sustainable youth-owned enterprises that will have a high impact in their local communities.

He mentioned that the KickStart program is currently implemented in various countries in Africa where SABMiller operates, including South Africa, Botswana, Lesotho, Swaziland, Tanzania and Western Nigeria.

“Kickstart was launched in Nigeria in August 2015, by International breweries Plc Ilesha. Today marks the launch of Kickstart at Intafact Beverages Limited, Onitsha. It is anticipated that the programme will soon commence at Pabod Breweries Limited, Port Harcourt”, he said.

Otunba Michael Daramola also mentioned that the programme was developed from two operating perspectives; economic and business development, noting that from a development standpoint, KickStart helps create and support successful businesses in local communities, creating sustaining jobs and providing role models to inspire others.

From a business perspective, according to him, KickStart enables Intafact, SABMiller to deliver on its sustainable development objectives by helping to nurture more prosperous and healthy communities.

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ABOUT SABMILLER HERO’S FOUNDATION KICKSTART PROGRAMME

Intafact Beverages, SABMiller Hero’s Foundation Kickstart Programme is Intafact Beverages Limited Corporate Social Investment (CSI) initiative.  It is aimed at instilling a culture of entrepreneurship among the youth in South Eastern Nigeria, by encouraging them to develop their big ideas into sustainable businesses or expand their existing businesses through the provision of material and financial support. The SABMiller Hero’s Foundation Kickstart programme is open to Nigerians between 18 to 35 years of age who live or have their business within the South East region of the country.

Contact:

Chuma Umunna
chuma.umunna@ng.sabmiller.com
08037252678

Intafact Beverages Limited,
SABMiller Drive, Harbour Industrial Layout,
Headbridge Onitsha, Anambra State.

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HERO BEER TO EMPOWER YOUTH THROUGH ITS KICKSTART PROGRAMME

PRESS RELEASE: HERO BEER TO EMPOWER YOUTH THROUGH ITS KICKSTART PROGRAMME

Onitsha: Wednesday, February 24, 2016

Intafact Beverages Limited, a subsidiary of SABMiller and producer of Hero lager has announced the launch of its SABMiller Hero’s Foundation ‘KickStart’ initiative which is aimed at assisting budding entrepreneur in the South East to start up and expand their businesses through requisite training, mentorship and financial grants.

The KickStart programme is SAB Miller’s social corporate investment initiative (CSI) on poverty alleviation and sustainable enterprise development in areas where it operates by assisting young people between the ages of 18 and 35 years build enduring entrepreneurial skills.

General Manager, Intafact Beverages Limited Mr. Lukas Van-Deventer stated that the programme will help reduce youth unemployment and also improve the lives of youth in the South-East region by helping to create a culture of entrepreneurship.

In his words: “The Kickstart Bold-Step” programme is aimed at creating and developing a culture of entrepreneurship among our young people by promoting business skills, managerial awareness and material support through training, mentorship and provision of grants as start-up capital or expansion seed.”

“The major objective of this programme is to ensure that the teeming youth in the South East with bright business ideas to turn these ideas into reality and this will in turn reduce graduate unemployment by engaging them meaningfully through an entrepreneurship programme that will encourage them to bring their dreams to life” he further stated.

He said that with this initiative, SABMiller is investing in the future of the region where it operates by helping to build a prosperous young society adding that interested applicants will be able to get their forms from March 15, 2016 from www.herokickstartnigeria.org which is currently under construction or at the Intafact Beverage office in Onitsha and other designated points in and around the South-East region.

The Kickstart Bold-Step is the first of its kind in the South East and the second in Nigeria after Ilesha. It has also been implemented in South Africa, Botswana, Lesotho, Swaziland and Tanzania. The programme will have eligible applicant present their original business ideas for a chance to get funding and business support for their start-ups or small businesses

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ABOUT SABMILLER HERO’S FOUNDATION KICKSTART PROGRAMME

SABMiller Hero’s Foundation Kickstart is Intafact Beverages Limited corporate social investment (CSI) initiative run by its subsidiary SABMiller’s Hero Foundation. It is aimed at instilling a culture of entrepreneurship among youth in the South Eastern Nigeria by encouraging them to develop their big ideas into sustainable businesses or expand their existing businesses through the provision of material and financial support. The SABMiller Hero’s Foundation Kickstart programme is open only to Nigerians of   18 to 35 years who live or have their business within the South East region.

 

 

Contact:

Chuma Umunna
chuma.umunna@ng.sabmiller.com
08037252678

Intafact Beverages Limited,
SABMiller Drive, Harbour Industrial Layout,
Headbridge Onitsha, Anambra State.

 

 

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SAB MILLER INITIATES ENTREPRENEURSHIP PROGRAMME FOR YOUTHS

ThisDay Live, Monday, February 29, 2016

Intafact Beverages in Onitsha, has initiated what it called the “Kick Start Programme” for youths in the South-east states of Nigeria.

General Manager of Intafact Beverages Limited, the makers of Hero premium larger beer, Mr. Lukas Van Deventer, said during a press conference at the company’s office in Onitsha said the programme was designed to improve the lives of the youths in the south east region of Nigeria through the building of short business entrepreneurial skills and instill a culture of entrepreneurship in them. Read More
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INTAFACT BEVERAGES UNVEILS INITIATIVE TO ASSIST BUDDING ENTREPRENEURS

BusinessDay, Thursday, March 3, 2016

Intafact Beverages Limited, a subsidiary of SABMiller and producer of Hero lager has launched its Hero’s Foundation ‘KickStart’ initiative which is aimed at assisting budding entrepreneurs in the South East to start up and expand their businesses through requisite training, mentorship and financial grants. The KickStart programme is SAB Miller’s social corporate investment initiative (CSI)… Read More